Google Digital Marketing and E-Commerce Professional Certificate

Training Provider: Google
Area of Training: Workplace IT Skills Training
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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no degree required.

Why Digital Marketing and E-Commerce?

Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.

About this Professional Certificate

Over seven courses, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

What you will learn:

  • Fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
  • Attract and engage customers through digital marketing channels like search and email
  • Measure marketing performance through analytics and present insights
  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Skills you will gain:

  • Customer Awareness
  • Customer Loyalty
  • Customer Outreach
  • Display Advertising
  • E-Commerce
  • Email Marketing
  • Marketing
  • Marketing Analytics
  • Search Engine Marketing
  • Search Engine Optimization
  • Website Structure 

Course Duration

Self-paced & can be completed in 3 to 6 months (about 120 hours @ 10 hours/week)

Nett Fee (Payable by Trainees)

There is no cost to register, enrol and complete the course.

Training Venue

Online via Coursera

Training Provider's Contact


Interested persons with disabilities can apply for the Google Career Certificate Scholarship Programme by contacting us at to apply.